The cell-phone networks, “Etisalat Misr” and “Etisalat Nigeria,” are collaborating with the social media – Facebook, to introduce a mobile application on java-based feature phones. This will enable “Etisalat Group” customers access to internet package and downloads without incurring any data charges.
The goal of the Facebook for Every Phone application is to provide a faster Facebook experience for feature phones than those of similar applications and mobile sites. It carries Facebook’s most popular features and user experience to a wide range of Java handsets, on an optimized speed and exceptional network performance via “Etisalats Group” network across 18 countries around the world.
Etisalat Group Chief Marketing Officer, Mr. Essa Al-Haddad, said, “We strive to serve our customers better anytime anywhere. Partnering with Facebook will enable “Etisalat Group” customers to stay connected, up-to-date, and easily share faster browsing of news feed stories, photos, easy uploads from their phones, synchronize of local address with friends and on-time and speedy download of application.”
Al- Haddad added, “Etisalat Misr” and “Etisalat Nigeria” are the first posts and more stations to follow. He said Facebook for Every Phone is designed to use minimal data to provide customers with a fast and engaging user experience on feature phones. The application uses less data than other Java applications or mobile sites. “This enables it to be much more affordable for our customers at all level and all budget ranges,” he said.