Royal Jordanian, RJ, a member of the Arab Air Carriers Organization and of Oneworld has planned to open new destinations in Africa to make up for dropping tourism from Europe and the US.
The company’s President, Hussein Dabbas, said the company is focused on creating alternative markets for passengers due to the repercussions of the so-called “Arab Spring”.
Dabbas said the flag carrier plans to launch Lagos, Nigeria route late this year. The company targets the country’s 150 million populations, 70 million of which are Muslims, he said, adding that focus will be shed on religious tourism attractions in the Kingdom.
In his speech, he said, “Demonstrations and uprisings in the Arab world reflected negatively on tourist groups, which do not recognize that Jordan is an oasis of security and stability in the Middle East. To address this challenge, the RJ in cooperation with Jordan Tourism Board has hosted about 600 reporters from across the globe to change the negative stereotype about Jordan.”
Addressing competition with other carriers, Dabbas admitted that the national carrier suffers severe competition from other carriers inside and outside the Kingdom. He noted Gulf Arab carriers which receive direct and non-direct governmental support. He also noted western carriers which provided large number of seats with low prices.
Royal Jordanian, RJ, is a member of the Arab Air Carriers Organization and of Oneworld, a global airline alliance. Royal Jordanian won the Centre for Asia Pacific Aviation award for “Airline Turnaround of the Year 2006” on 9 November 2006. The airline operates over 500 flights per week, with at least 110 daily departures. In 2005 the company was able to buy its initialism and IATA code “RJ” as an Internet address, RJ.com. Royal Jordanian was voted “Airline of the Year 2007” by Air Finance Journal.