The 2012 presidential race is crowded, attracting more candidates than any other election since the re-introduction of multiparty politics in 1992.
Prime Minister Raila Odinga, who starts the race in pole position by virtue of being the contender leading the biggest party, has also made some radical changes.
Out goes the old Orange Democratic Movement party slogan “Chungwa Moja Maisha Bora” and in comes a new slogan, “Change We Need”.
Vice-President Kalonzo Musyoka, another candidate who is buoyed by the trappings of incumbency, has gone a step further and renamed his party, Orange Democratic Movement-Kenya. It is now called Wiper Democratic Movement.
Other strong contenders are Deputy Prime Minister Uhuru Kenyatta, Internal Security minister George Saitoti and MPs William Ruto (Eldoret North) and Martha Karua (Gichugu).
Also in the race are Deputy Prime Minister Musalia Mudavadi, assistant minister Peter Kenneth, Foreign Affairs minister Moses Wetang’ula, former Cabinet minister Raphael Tuju, MPs Mutava Musyimi (Gachoka), Eugene Wamalwa (Saboti), and Education permanent secretary James ole Kiyiapi.
The aspirants are spending heavily, buying helicopters, setting up campaign secretariats, hiring staff at county levels and retaining campaign experts and PR gurus to clean up their image.
Mr Odinga, vying for the presidency for a third time, has set up four separate offices in Nairobi with former Kenya Ports Authority chief Brown Ondego leading the fundraising team.
He is yet to appoint a person to lead his main secretariat and double up as the campaign manager.
The appointment of lawyer Paul Mwangi as his legal adviser has been interpreted to mean that the PM wants his core campaign team to reflect the face of Kenya. (READ: Lawyer Mwangi appointed to replace Miguna)
Sources said the secretariats will be led by professionals and business people.
Several lobbies such as Friends of Raila, ODM Network Team, ODM Youth for 2012 and ODM Women Congress have joined his campaign.
A group of professionals from the Rift Valley has been formed to counter the anti-Raila wave in the region, and a coordinator is expected to head his campaigns in the diaspora.