Duval Guillaume Modem, the agency, reportedly brought female dancers to one of Amsterdam’s well-known red-light districts, and had them pretend to be prostitutes putting on a show to attract as many passers-by as possible.
It worked like magic. Like moths to a flame, several men and women stopped to take in the show. The dancers captivated the crowd with hard-hitting sexy moves and when the routine is over and greeted with applause, the ad agency drives home its message.
“Every year, thousands of women are promised a dance career in Western Europe,” the sign reads.
“Sadly they end up here”.