Shot in South Africa and directed by Melina Matsoukas, the video shows Solange twirling through Cape Town with a band of friends and a crew of drapper dudes, as she croons about a broken love affair.
“When Melina and I decided to film ‘Losing You’ in South Africa, we really didn’t have a real firm concept in place. It was sort of a grab a camera and let’s go moment. I knew I wanted to capture a couple things: the vibe of our friendship and all of the crazy escapades we’ve gotten ourselves into all over the world, and the abstract and elegant Le Sape Society (Society for the Advancement of People of Elegance) formed in the Congo which was documented by Daniele Tamagni in his Gentleman of Bacongo book. We called Daniele to guide us, and some of my friends from New York came down to Cape Town and we all had a very damn good time,” Solange told Pitchfork.com.